Full-Service Marketing Case Study for Home Remodeling Company

Carly, our Founder and CEO, developed the company’s marketing strategy and built the marketing department from the ground up. Marketing campaigns and community engagement efforts were developed to instill trust in prospective clients, and fostered the company’s internal culture. 

Over the many years, members of the Bellrae Marketing team contributed to website redesigns, social media strategy and implementation, community engagement, blogging, SEO, email marketing, and much more. Through consistently advocating for value-driven marketing, we were responsible for a notable increase in high quality leads that converted into sales for the company year after year. Organic, meaningful marketing truly does work and we can prove it. 

Results

• Generated over 20,000 leads from 2012-2017
• Nearly tripled the company’s yearly average design/build sales 
• Design Days of Summer campaign brought in over $2M in lead opportunity
• Consistently drove above-average web traffic 
• Coordinated over one hundred blogs and email campaigns 
• Feature showcased on The Today Show, reached over 1M people digitally

With Carly at the helm for their marketing in 2012, the company began to truly transform as a design build business. Prior to her work, the company was like many construction firms without a cohesive marketing strategy, marketing plan, or marketing department.

The company’s Facebook page had 350 “likes,” other social channels, like Instagram, were in their inception or not created yet, there was no SEO plan, and they weren’t ranking in Google search results. Approximately 70% of their leads were referrals and repeat business. Within three months of implementing an SEO strategy, they were ranking on the first page of Google search for several highly sought-after keywords. While having a high number of referrals and repeat business speaks volumes of the quality of work a company offers, a meaningful external marketing strategy can revolutionize and grow the business. The marketing plan put in place by members of the Bellrae Marketing team ultimately transformed the company and nearly tripled their revenue.