fbpx

Author: Bell

Bellrae Marketing, Richmond-Based Marketing Agency, Expands with New Arlington, VA Office

Posted on by Bell

FOR IMMEDIATE RELEASE

Bellrae Marketing, Richmond-Based Marketing Agency, Expands with New Arlington, VA Office

 

Richmond, VA – January 25, 2023

Bellrae Marketing, a Richmond, Virginia-based full service marketing agency, announced the opening of its Arlington, Virginia office this month. The decision to expand into the Northern Virginia market comes as the company saw an increase in revenue of 50% in 2022. The team also expanded in 2022, which in turn, diversified Bellrae Marketing’s skillset and the services they provide their clients.

Carly Bell, CEO and Founder, started the company, previously called Fishpond Media, over five years ago to follow her passion for helping business owners deliver the best experiences for their customers and clients. She saw a need in the market for authentic marketing strategies that put the customers first. Her goal was to share her expertise gained from working for a private company to more like-minded business owners. Bellrae Marketing is a full-service marketing agency that also provides non-traditional marketing services, including drone videography and photography with an FAA-certified drone pilot on staff. 

“We are very excited to continue to serve our Northern Virginia clients with an on-site office. Members of our team have both lived and worked in the Arlington area for over ten years and are very connected to the region. We have a superior understanding of the Northern Virginia and DC markets which gives our clients a marketing advantage. It makes sense for our growing business to be here and it is an exciting start to 2023,” Bell remarks. 

The Arlington, Virginia office will serve as a satellite office for the Bellrae Marketing headquarters based out of Innsbrook, Virginia. This new office will help the team provide support to all their Northern Virginia and DC-area clients. Meetings, photoshoots, video shoots, or other events can be executed from the office base, which will also serve as a hub for remote workers to come together for collaboration. 

Arlington VA Marketing Agency
Photo by Loopnet.com

“I am excited to see what our team accomplishes in the Northern Virginia and DC market. Our team is made up of highly-skilled individuals with over three decades of experience with modern marketing, automations, and operational support. Collectively, we come together as a full-service solution for all of Bellrae Marketing’s clients,” explains Bell. 

Bellrae Marketing has been assisting business owners with their marketing needs for over five years. While the company has experience across industries from health and wellness to hospitality and residential real estate, it specializes in marketing for home remodeling companies where the team’s experience spans two decades.

“Digital marketing for residential construction is a unique niche because marketing for that type of business focuses so heavily on high-quality lead generation. There is so much value in speaking authentically to the right audience,” says Haley Ibrahim, Director of Operations and Client Services. “What we have done for and have learned from our design build contractors can be translated into so many other business sectors as well.”

Bellrae Marketing is a full service agency offering services that include marketing strategy, branding, social media marketing, website design and development, photography, videography, drone services, content marketing, email marketing, and more. Their strategies focus on results just as much as on design and content to ensure they are fulfilling their mission of helping their clients achieve success. The team believes a well-executed and attractive campaign must go hand-in-hand with measurable results. The team has a particular area of expertise in marketing for residential contractors. For more information about Bellrae Marketing and the new office location contact [email protected]. Please visit their website to learn more.

Contact:

Carly Bell
Founder and Co-Owner
[email protected]
Arlington Office: 1530 Wilson Boulevard, Suite 650, Arlington, VA 22209
Richmond Office: 4501 Highwoods Parkway, Suite 400, Glen Allen, VA 23060

End of Year Business Evaluation and New Year Forecasting

Posted on by Bell

When it comes to your business, we know you’re always thinking about the future. Now is the time to set your business and marketing goals for the next 12 months, and start working on your marketing strategy. What should you do first? First and foremost, you’ll want to identify your specific business goals for the year. Once your business goals are identified, you can work on your marketing strategy and plan. Our tips below help give you insight into why every business should have a marketing strategy and six questions to ask yourself when creating one.

Bellrae Marketing

What are your business goals? 

Smart marketing initiatives should be directly tied to your business goals for the best outcomes. Once you have a list of your business goals, you can start thinking about your marketing goals. You may decide that you want to generate high-quality leads, raise brand awareness of your business, boost brand engagement or increase returning customers. These are just a few examples of marketing goals to consider when creating your marketing strategy. 

Remember, you may not be able to accomplish all of them at once. Prioritize your goals and then tie specific marketing tactics to each goal to help you visualize how you might achieve them. Your goals should be SMART – specific, measurable, attainable, relevant, and timely.  

Why should I develop a marketing strategy? 

A marketing strategy is a must-have for all businesses. Without a marketing strategy, you’re likely not seeing the engagement, sales, or customer/client retention that you want to be seeing with your business. Don’t go another year without a marketing strategy.

If you already have a marketing strategy, that’s great! You are probably in a better place compared to your competitors. However, a marketing strategy should be constantly reviewed and refreshed just like a business plan. There are new trends, new needs, and new customers that you may be missing out on if you don’t regularly revise your marketing strategy and plan.

If creating or revising your marketing strategy feels overwhelming, or if you’re unsure where to begin, the Bellrae Marketing team can help. 

Our collaborative approach helps us define your marketing goals together so that we can build a custom plan to drive success for your business. Our marketing strategies include a detailed outline of your business goals, brand voice discovery, target personas, a SWOT analysis, competitive analysis, and more. 

full service marketing team

What questions should I ask when evaluating my business and forecasting? 

While you are working on updating your business plans, think back over the current year. Here are six questions we like to ask ourselves when we do our end of year evaluation and new year forecasting:

  1. What marketing initiatives were the most successful? What made these so successful?
  2. Which marketing initiatives were not successful and why? Are they something that we can tweak and do better next year, or should we remove them from our new plan? 
  3. How do your marketing metrics look? This is something that should be tracked on a monthly basis, but looking at it holistically at the end of the year is always a good idea. You can compare it to the previous year and identify trends. 
  4. Even more importantly, are you on track to hit the revenue goals you set at the beginning of the year? Why or why not? 
  5. Which products or services have the best gross margin? What do you want to increase or scale back on in the new year?
  6. What changes do you need to make to hit your new revenue goal for 2023? 

Don’t delay your marketing strategy any longer. If you need some additional advice, reach out to Bellrae Marketing today and we can help you take the next steps toward generating more revenue and creating engaged customers and clientele. 

Let’s do this! 

 

Subscribe to our Newsletter

Sign up to receive marketing updates, trends, tips and more straight to your inbox!